Less than 10% of top marketers confident in own digital skills, says study

Adrian Hargreaves's picture
Adrian Hargreaves
Adrian Hargreaves wrote:

Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research commissioned by Adobe.

Research also found just 9% had full confidence in the digital marketing skills of their teams, while 52% of marketers do not test their campaigns or content and instead rely on "instinct".

Bijan Bedroud, managing director for Northern Europe at Adobe, said: "I believe that at the moment many marketers don’t quite know what is working.

"Research showed less than 3% of respondents received formal training. This is worrying as despite not having full confidence in their teams, 51% of marketers rely on colleagues to keep up with the pace of digital marketing trends."

Full article http://www.brandrepublic.com/news/1218028/less-10-top-marketers-confiden...

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