[Infographic] Big Data and Marketing

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

Did you know that 63% of business executives are unfamiliar with this term?

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. 

Check out this new infographic: Big Data and Marketing to learn: what big data is, how it works, facts & stats, case studies and how it relates to marketing analytics.

Big Data and Marketing Infographic

Are you familiar with the term big data?

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Resource Reference 

A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.