[Infographic] Big Data and Marketing

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
Lauren Follett wrote:

Did you know that 63% of business executives are unfamiliar with this term?

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. 

Check out this new infographic: Big Data and Marketing to learn: what big data is, how it works, facts & stats, case studies and how it relates to marketing analytics.

Big Data and Marketing Infographic

Are you familiar with the term big data?

+
Vote up!
-
Vote down!
0 votes
Resource Reference 
Free

A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.