Updates from Google Analytics 2013
- Sep 19, 2013 1:01 PM
Google Tag Manager
Introducing Google Tag Manager for Mobile Apps; you instrument your app once, and from then on you can change settings and add analytics, remarketing & conversion tracking later – without having to update your app.
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Measure Site Satisfaction in Real-Time
Collecting customer information can be an expensive and time-consuming task. With website satisfaction surveys powered by Google Consumer Surveys you can easily collect feedback from your site visitors for free. Quickly create customer satisfaction surveys and stay in tune with what your customers are thinking.
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Data-Drive Attribution
Measuring your digital marketing efforts is important, but it’s only half the battle. The other half is attribution - figuring out the impact of your various marketing programs on the customer journey. Data-driven attribution analyzes the customer journey and provides information as to which digital channels are the top performers.
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Real Time Reporting API for Analytics
Staying informed about your websites’ performance and taking action is important, but how do you make sure you don’t miss anything and take full advantage of these insights? Take action using real-time analytics. Check out the beta for the Real Time Reporting API.
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Anyone using these new tools from Google Analytics?
A benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding value, and becoming integrated into overall marketing strategy.