How Are Companies Using Social Media Analytics?

Lauren Follett's picture
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Lauren Follett
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Lauren Follett wrote:
  • 70% of organizations don't know what kind of ROI their social media efforts are delivering
     
  • Almost one-third don't know how much of their revenue was influenced by social media
     
  • Almost three-fourths of executives use social media insights and intelligence to influence their decision-making  

 

This data comes from a new Demand Metric study, sponsored by NetBase, on social media analytics.  Click here to download a copy of the eWorkshop presentation slides and live recording where Demand Metric Chief Analyst Jerry Rackley shares more results from this study.  

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Use this to measure your organization's ability to implement a Social Media Program.