LinkedIn Says Half of Users to Come Via Mobile Next Year

Adrian Hargreaves's picture
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Adrian Hargreaves
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Adrian Hargreaves wrote:

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service from mobile devices next year, up from 38 percent today.

The article mentions how in the light of this research, LinkedIn is updating the design of its applications as well as adding a feature that integrates with Apple’s mobile email programme.

A key insight is that members who use LinkedIn’s mobile site and apps are more than twice as active as those who only visit from personal computers.

LinkedIn said it had been seeking to “refine” its methodology on reporting mobile unique visitors as a percentage of total unique visitors.

Full report: http://www.bloomberg.com/news/2013-10-23/linkedin-says-half-of-users-to-come-via-mobile-devices-next-year.html

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2 Responses

Clare Price's picture
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Clare Price
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Clare Price wrote:

Great insights in this post. Mobile, phone or tablet, is quickly becoming the first line of business and I expect that will dramatically increase over the next couple of years. My personal experience concurs with the statement that I'm move actiive with phone than PC for clients and personal use.  

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danielson317
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danielson317 wrote:

Curious insite. I know I rarely access via mobile because it's such a clumsy ui. Then again I'm also not a very active member so the stats seem to be currect in my case.