State of Association Marketing Video Infographic

Executive Summary

Our Association Marketing video infographic provides statistics and best practices for association marketing. Demand Metric and High Road Solutions collaborated on this 2015 benchmark study on association marketing revisiting the same issues from our 2014 report and now providing some comparison data to show what progress, if any, has been made. This video infographic shares the most recent state of association marketing, and while some of the data has changed, the goal remains constant: to provide associations with a set of marketing benchmarks they can use to compare and improve their performance.