eWorkshop: The State of Trade Show Marketing ROI

Resource Overview

This webinar highlights the ways in which pre-show collaboration between sales and marketing impacts return on investment (ROI), with insights from the “Trade Show Marketing” benchmark report.

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eWorkshop Description:

The Demand Metric and SummitSync study “Trade Show Marketing” highlights the ways in which pre-show collaboration between sales and marketing impacts return on investment (ROI).

Scripted with key insights from the study, this webinar is a must-watch for marketers hoping to learn best practices when it comes to pre-show sales and marketing.

This exclusive webinar dives into important points of the study including:

  • Do trade shows, conferences and events drive engagement?
  • How important is it to schedule in-person meetings?
  • Should you procure attendee info prior to the show?
  • How important is it to use new technology during the trade show?
  • And more!

This webinar is a must watch for anyone who plans to include trade shows, conferences or events in their 2019 marketing plan. And if you already do, this industry research can help you improve your trade show ROI.