The State of Trade Show Marketing ROI

Resource Overview

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

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Introduction

Trade shows, conferences, and events provide an excellent opportunity for B2B organizations to engage with prospects, conduct in-person meetings, and generate revenue. 

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

This research effort also sought to answer the question: Are companies that report revenue growth doing something different when it comes to trade shows?

In this report, you will find answers to these questions, other trade show ROI insight, and some best practices when it comes to pre-show sales and marketing.

Table of Contents

  1. Introduction
  2. Executive Summary
  3. Trade Show Overview
  4. Revenue Growth Differences
  5. Analyst Bottom Line
  6. Acknowledgements

  7. Appendix - Survey Background

Research Methodology

This Demand Metric Trade Show Marketing Study survey was administered online during the period of April 16, 2018 to April 29, 2018. During this period, 298 responses were collected, 251 of which were complete enough for inclusion in the analysis. Only valid or correlated findings are shared in this report. The representativeness of this study’s results depends on the similarity of the sample to environments in which this survey data is used for comparison or guidance.