Trade Promotion Evaluation Matrix

Resource Overview

A matrix to evaluate potential trade promotion campaigns.


Related Resources

Your Problem

You need to determine which type of trade promotion campaign would best suit your needs.

Our Solution

We created the Trade Promotion Evaluation Matrix, which includes a built-in weighting system, to evaluate potential trade promotion campaigns based on customizable decision-making criteria.  This Microsoft Excel tool provides an apples-to-apples comparison of potential trade promotion campaigns to assist you in selecting the campaign that best suits your needs.

For background info, read our Executive Summary: Trade Promotion Best Practices

Key Benefits

  • allows you to weight each criteria
  • easy color coded format
  • save 3 hours on formatting
  • automatically calculates scores
  • provides a real-world example


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)