Trade Promotion Evaluation Matrix

Resource Overview

A matrix to evaluate potential trade promotion campaigns.
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Your Problem

You need to determine which type of trade promotion campaign would best suit your needs.

Our Solution

We created the Trade Promotion Evaluation Matrix, which includes a built-in weighting system, to evaluate potential trade promotion campaigns based on customizable decision-making criteria.  This Microsoft Excel tool provides an apples-to-apples comparison of potential trade promotion campaigns to assist you in selecting the campaign that best suits your needs.

For background info, read our Executive Summary: Trade Promotion Best Practices

Key Benefits

  • allows you to weight each criteria
  • easy color coded format
  • save 3 hours on formatting
  • automatically calculates scores
  • provides a real-world example

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)