Resource Overview

This eWorkshop presents a list of signs that will identify if your brand identity needs help and provides practical insights on how to make your brand stronger.

eWorkshop: 12 Signs Your Brand Needs Help

Downloads
90

eWorkshop Description:

How healthy is your brand? Find out by spending time with Melinda Harris, President and Founder of Go West Design Group and Jerry Rackley, Demand Metric Chief Analyst. During this workshop, Melinda will share her checklist, "12 Signs Your Brand Needs Help", providing practical insights you can use to make your brand stronger, more visible and work harder on your behalf.

This eWorkshop is for all marketing and branding professionals, particularly those who:

  • Have difficulty articulating their brand value
  • Are challenged to differentiate their brand
  • Are not consistently representing their brand

 

About the Instructor:

Melinda Harris, President and Principal of Go West Design Group Inc., a company she founded in 1997. She helps her clients realize and leverage the full power and influence of their brands, by crafting communications that influence behavior, loyalty and sales.