Resource Overview

This video infographic provides statistics and best practices for lifecycle marketing.

State of Lifecycle Marketing Video Infographic

 

Executive Summary

Our Lifecycle Marketing video infographic provides statistics and best practices for lifecycle marketing. Customer lifecycle marketing has evolved as a holistic approach to marketing across each phase or stage of the lifecycle. A commitment to a customer lifecycle marketing strategy involves strong alignment of the departments that have an ownership stake in the customer lifecycle, ensuring a high level of coordination and communication between owners of each phase to create a consistent customer experience.

Demand Metric and Salesforce Pardot collaborated to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing. This video infographic details the findings of this study.