eWorkshop: Creating Sales Messages That People Will Actually Read

Resource Overview

Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.

 

eWorkshop Description:

There’s a lot of talk about personalizing the buying experience and the reality is, it isn’t easy and engaging buyers is difficult. Today’s buyer does expect a better experience but sales organizations struggle to adapt.

Join Geoffrey James of Inc.com, as he shares a radically new approach to personalize and improve the buying experience through sales emails that actually work. 

Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.
 

About the Presenters

Dr. Tom Sant - Author & America's Foremost Practicioner of Proposal Writing

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.

Geoffery James - Professional Speaker, Award-winning Sales Blogger & Author

As Director of Demand Generation, Janelle has played a critical part in continuing Act-Ons rapid growth – rising to meet ever-increasing lead and revenue goals and ultimately driving millions in pipeline contributions quarterly. In past years, she has generated up to 85% of the company’s overall revenue through marketing-qualified leads.