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A tool to help you select the markets that represent the best opportunity for your organization.
This will help you determine your market position with regard to value, price and market share.
A template that summarizes market needs and the opportunity to develop a new product.
A calculator to input cost & sales variables and determines break even point and profitability.
A worksheet to define a positioning statement that describes your product and its differentiation.
A self-assessment of marketing/business alignment in 6 key areas.
Use this to create a Product Launch Plan that successfully gets your product to market.
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