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Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.


This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

Shopper Marketing Playbook

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Mobile Marketing Plan Playbook

Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.

Marketing Technology Stack Diagram

Use this template to communiate which vendors you are using for various marketing technology categories across your customer lifecycle.

Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

Use this tool to help you design a Request for Proposal (RFP) for a Video Marketing platform.

Use this matrix to obtain information about key vendors that can help you build your Video Marketing program.

Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

Mobile Application Assessment Tool

Use this tool to decide which type of mobile application your organization should focus on developing.

Marketing Automation Software Selection

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.

Website Project Roadmap Template

A template to organize and plan the deliverables, milestones, due dates, owners, and approvers for each phase of web development.

Website Reporting Template

A template for creating a high level report on website bugs, features and support requests.

Website Launch Checklist

Use this template to help ensure that nothing is overlooked when you test and launch your new website.

Evaluating Hosted CRM

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

Are You Prepared for CRM?

A guide to help you evaluate if you company is ready to begin a CRM initiative.


This guide provides practical advice for adopting a customer-centric business strategy.

Marketing Maturity

A self-assessment to evaluate your marketing automation and lead generation capabilities.

A template to help you design a business case for an investment in a CRM solution.

Website Budget Template

Use this to estimate the costs of a website design project.

Use this template to compare email marketing solutions.

CRM Vendor Evaluation Matrix

We created the CRM Vendor Evaluation Matrix to help you compare potential CRM solutions.