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Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.


This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.


This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

Product Marketing Plan Playbook

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

message mapping tool

A template to document and assess the key messages that are important for your target audience to hear.

positioning statement worksheet

A worksheet to define a positioning statement that describes your product and its differentiation.

Smart Project: Marketing Strategy

Our Marketing Strategy Smart Project will guide you through the steps to develop a traditional marketing strategy plan.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

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Lauren Follett's picture
Lauren Follett

1. Separate Yourself from the Competitors