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Use this How-To Guide to train your team on a process for creating a compelling value proposition.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.


This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.


Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

A template to document and assess the key messages that are important for your target audience to hear.

A worksheet to define a positioning statement that describes your product and its differentiation.