Filter by Topic
Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.
Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.
Read this Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.
Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.
In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.
Chief Analyst Jerry Rackley will share key findings from this recently concluded study that will show the impact of dirty data on conversion rates, and how & where data is stored, cleaned and managed.
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.
This guide provides practical advice on how to implement a marketing dashboard.