eWorkshop: Conducting Effective Surveys

Resource Overview

This eWorkshop will cover how to develop an effective survey.


Related Resources

eWorkshop Description:

Do you lack the data necessary to make critical and strategic decisions? Without supporting data, it's tempting to trust your instincts, but the quality of strategic decision-making is significantly improved when it's based on a valid set of data.

Surveys are effective tools for market research and decision support. This eWorkshop will present when surveys are an appropriate research tool, how to develop an effective survey, how to administer it and what to do with the results.

This eWorkshop is ideal for organizations that use surveys to conduct marketing research.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.