Resource Overview

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

eWorkshop: Jumpstart Revenue Growth with Sales & Marketing Alignment

 

eWorkshop Description:

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

Key topics include: 

  • Why sales and marketing alignment is important
  • How the two teams can define common terms, set common goals, and utilize lead scoring
  • How to structure your organization to promote alignment
  • How to create service-level agreements 

 

About the Presenters

John Follett - CMO at Demand Metric

As CMO of Demand Metric, John is responsible for managing our partner programs, acquiring new customers online and growing the value of our membership. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources.

Anastasia Pavlova - Sr. Director Marketing at Marketo

Anastasia Pavlova leads Marketos Demand Generation programs across the entire customer lifecycle – from new customer acquisition, to retention and cross-sell. She has over 15 years of experience in integrated marketing strategy, product marketing and marketing programs across SaaS, ecommerce, and consumer products industries. Anastasia holds an MBA degree from the Haas School of Business, UC Berkeley.