Public Relations Plan Methodology

Building a Results-Oriented Public Relations Program is a 32-page PDF planning methodology that highlights our premium tool-kit of 16 premium tools & templates (available for download to Pro, Premium & Team level members) to help you develop a comprehensive public relations strategy & plan. 

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  Learn more about our methodologies by reading the blog post: Much Ado About Methodologies. 

For more info on this particular methodology, read our blog post: Building a Results-Oriented Public Relations Program or view our interactive Webinar: Building a PR Program

Stages of this methodology include:

1. Objectives
2. Assessment
3. Audience Understanding
4. Craft Key Messages
5. Asset Inventory
6. Budget & Measurement

There are 16 premium tools & templates linked inside of this methodology to faciliate the process: 

1. Public Relations Agency RFP
2. Public Relations Budget Template
3. Public Relations Calendar 2012
4. Public Relations Metrics Dashboard
5. Public Relations Strategy Scorecard
6. PR Agency Selection Tool
7. Press Kit Checklist
8. Press Release Template
9. Competitive Analysis Tool
10. Customer Profile Template
11. Positioning Statement Worksheet
12. Media Relations and PR Audit
13. Editorial Calendar Template
14. Media Specialist Job Description
15. Message Mapping Tool
16. Competitive PR and Advertising Analysis