Message Mapping Tool

You need to choose the right messages that have the most impact for your audience.

Our Solution

A Microsoft Excel template to document and assess the key messages that are important for your target audience to hear about your company or its products. Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated. Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.

Key Benefits

• helps you prioritize all potential messages
• evaluate message effectiveness
• assess message credibility
• determine message resonance
• ranks & charts value for each message

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours