Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive product marketing plan.
Message Mapping Tool
A template to document and assess the key messages that are important for your target audience to hear.
You need to choose the right messages that have the most impact for your audience.
We created the Message Mapping Tool to document and assess the key messages that are important for your target audience to hear about your company or its products.
Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.
Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.
- helps you prioritize all potential messages
- evaluate message effectiveness
- assess message credibility
- determine message resonance
- ranks & charts value for each message