Message Mapping Tool

Your Problem

You need to choose the right messages that have the most impact for your audience.

Our Solution

We created the Message Mapping Tool to document and assess the key messages that are important for your target audience to hear about your company or its products.

Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated. 

Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.

Key Benefits

  • helps you prioritize all potential messages
  • evaluate message effectiveness
  • assess message credibility
  • determine message resonance
  • ranks & charts value for each message


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Copywriting