Message Mapping Tool
You need to choose the right messages that have the most impact for your audience.
A Microsoft Excel template to document and assess the key messages that are important for your target audience to hear about your company or its products. Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated. Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.
- helps you prioritize all potential messages
- evaluate message effectiveness
- assess message credibility
- determine message resonance
- ranks & charts value for each message
Microsoft Excel Spreadsheet
Estimated Time Required: 2 Hours
Skills Required: Copywriting