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Use this to create fictional personas for the key audiences you intend to target.
This will help you determine your market position with regard to value, price and market share.
A calculator to input cost & sales variables and determines break even point and profitability.
A template that summarizes market needs and the opportunity to develop a new product.
A worksheet to define a positioning statement that describes your product and its differentiation.
A self-assessment of marketing/business alignment in 6 key areas.
Use this to create a Product Launch Plan that successfully gets your product to market.
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