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Use this to compare actual sales vs. planned sales for each product.
Use this template to create buyer personas for the key buyers that you intend to target.
A worksheet to define your product's pricing strategy and its differentiation.
A tool to help you evaluate potential focus group facilitators (moderators).
This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.
A PowerPoint explaining success drivers: strategy, process definition, portfolio management, & skills.
A calculator to input cost & sales variables and determines break even point and profitability.
Use our Win Loss Analysis Template to track your competitive wins and losses.
Use this to create fictional personas for the key audiences you intend to target.
Use this tool to help you communicate the findings of a focus group.
A matrix to assess new products that are proposed or currently in development.
Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.
Use this to program delivery dates for product feature releases.
This will help you determine your market position in relation to your competitors.
A tool to compare the profitability of various products in your portfolio.
Use this tool to assess your organization's product development processes and capabilities.
Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.