Event Marketing Plan Framework

Resource Overview

Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

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Use this Event Marketing Plan Framework to define the activities required to successfully create, plan and execute an event marketing plan.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this event marketing framework include:

  1. Prepare
  2. Plan
  3. Promote
  4. Execute
  5. Follow Up
  6. Measure