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Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
Read this Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.
Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.
This infographic provides statistics and best practices for content marketing.
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.