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Yahoo Buys Xobni for $30 million

Yahoo Buys Xobni for $30 million

Yahoo acquires email and contact management startup Xobni.

Originality of content impact your ROI?

Originality of content impact your ROI?

I have been blogging quite a bit since long, however, when it comes to the purest original content for marketing, it's hard to discriminate how org

Online Community 101

Online Community 101

- An online community is a virtual community that exists online whose members enable its existence through the membership ritual of participating i

Demand Metric Community Launched!

Demand Metric Community Launched!

I’m pleased to announce that Demand Metric has launched a new online marketing community as part of the Demand Metric website.  As a member, you ar

What's the right set of KPIs for a CMO scorecard?

What's the right set of KPIs for a CMO scorecard?

I don’t believe there is a “one-size fits all” CMO scorecard, although there are certainly some commonalities.

50 Content Marketing Stats

50 Content Marketing Stats

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