What's the right set of KPIs for a CMO scorecard?

I don’t believe there is a “one-size fits all” CMO scorecard, although there are certainly some commonalities. While the precise set of KPIs will vary from one organization to another, I think the elements that merit inclusion are: 

• Financial - should be obvious.
• Workforce - skills and development of the team.
• Customers - satisfaction, retention or some other valid indicator.
• Products or Services - loyalty, usage, adoption or perhaps satisfaction.
• Market/Industry - market share, competitiveness, etc.
• Processes - measures of key processes such as lead generation.
• Cultural health - health of the culture, buy-in to the vision, etc.
• Brand - loyalty, equity, thought leadership, awareness, etc.

Which KPIs do you think belong on a CMOs scorecard?