Originality of content impact your ROI?

Sourashree Ghosh's picture
Newbie
Sourashree Ghosh
Newbie
Sourashree Ghosh wrote:

I have been blogging quite a bit since long, however, when it comes to the purest original content for marketing, it's hard to discriminate how orginal your content is. Though there are several tools, I have this question, how does the oriniality of your content impact the ROI?

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Content Marketing Infographic

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2 Responses

John Follett's picture
Expert
John Follett
Expert
John Follett wrote:

Hi Sourashree,

Thank you for your contribution.

I believe that original content provides a greater return on investment for a number of reasons. First of all, the major search engines love original content. In fact, the most recent Google Penguin 2.0 update was designed to reward sites with high quality content, so it should be a major component of your SEO strategy. Creating unique content that provides value is a great way to exhibit your thought leadership. This type of content is also more likely to be shared, helping you generate inbound links, which will also support your SEO strategy.

Although it may cost more to develop high quality, original content, the return on investment is obvious in my opinion.

I hope this helps.

Best,
John

Sourashree Ghosh's picture
Newbie
Sourashree Ghosh
Newbie
Sourashree Ghosh wrote:

Hey John

Thank you so much for your reply! I do agree with the point that unique content attracts a lot of traffic and yes it shows up ones thought process and vision.

The cost part associated is where we need to put a stress on. This was helpful.

Thanks
Sourashree