eWorkshop: The Truth About Digital Body Language

Resource Overview

Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data.

 

eWorkshop Description:

The buyer's journey today is largely a digital one, and marketers collect a rich and detailed set of data from the many "touchpoints" marketing deploys for prospects on their journey. This data about visits, email opens, downloads and other digital interactions comprise the "Digital Body Language" of a prospect, and from it marketing has the opportunity to provide sales with insights about prospects as they transition from marketing's nurturing to sales' care. It comes as a surprise to discover that in 40% of organizations studied, sales has no access to this Digital Body Language data, or it isn't very helpful.

Scott Brinker, president, CTO and co-founder of ion interactive shares insights from recent research on Digital Body Language, sharing his perspective and research results on the problems and pathways to better sharing and utilizing this valuable data. Joining Scott for this session is Jerry Rackley, Demand Metric's chief analyst and research report author.
 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Scott Brinker - CTO & Co-Founder at ion Interactive

Scott is one of the founders of ion, and as the company's chief technology officer, he oversees product development and technical operations. He also do a lot of evangelism --- a fancy way of saying that he write articles, presents at conferences, and teach classes to help marketers implement innovative post-click marketing.