eWorkshop: The Impact of Content Effectiveness on Sales & Marketing

eWorkshop Description:

Content is a nexus between the sales and marketing functions in most organizations: marketing produces the content and sales uses it. The dynamics of this content process are not difficult to understand, but content creation, deployment, usage and feedback loop is often a point of friction between sales and marketing.

In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions. Because content is so often the key to successful sales interactions, it merits constant attention and improvement efforts. The information shared during this presentation will help improve the content process to get better results from it.

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.

Louis Jonckheere - Co-Founder & Co-CEO, Showpad

Co-founded in 2011 by Louis Jonckheere, Showpad activates the content of over 850 companies around the world, including Johnson & Johnson, Fujifilm, Audi, Intel, and Kimberly-Clark. Our goal remains the same as ever: We won’t stop until every piece of content has the opportunity to accelerate your business and elevate your brand.