eWorkshop: Account-Based Marketing Hacks

Resource Overview

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

 

eWorkshop Description:

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
 
You will learn:
  • How to leverage what you already have to create personalized content that resonates with accounts
  • About the different levels of account-based content marketing so you can prioritize where and how to spend your time
  • How to use different types of marketing technology to bring your account-based content to the next level
     

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Dayna Rothman - Senior Director of Brand, Content, and Demand Generation at EverString

Dayna is Director of Content and Inbound at EverString where she leads content, web, and SEO strategy. Prior to EverString, Dayna led content marketing at Marketo. Dayna authored the book Lead Generation for Dummies and has authored numerous Lynda.com/LinkedIn courses including Content Marketing Fundamentals and Blogging for Business.