ABM Capabilities Video Infographic

Resource Overview

This video infographic provides statistics and best practices for account based marketing.

The ABM Consortium, a collection of thought leaders and vendors in the ABM solution space, has developed an ABM Capabilities Framework. The purpose of this framework is to serve as a resource and guide to attain the best possible performance from the practice. This framework, which is presented in this video infographic, represents the collective wisdom of ABM Consortium members. The research hypothesis for this study was based on this question: does compliance with the ABM Capabilities Framework result in greater revenue impact from ABM?