Agency Selection Tool

Resource Overview

This advertising agency selection tool allows your company to evaluate and compare different ad agencies by analyzing the options across a set criterion.

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Your Problem

You need to learn more about potential advertising agencies before interviewing them. Your company requires a standardized request information template in order to compare different advertising agencies. Decision making on advertising agencies demands a comprehensive set of information, which is best presented in an organized request information template.

Our Solution

We have designed the advertising agency selection tool to organize ad agency information and to make decision-making a more organized process. This advertising agency selection tool allows your company to evaluate and compare different ad agencies by analyzing the options across a set criterion. The system works by letting you enter the information you have on your company’s potential ad agencies.

For each potential vendor, you can include ratings on specific criteria. The criterion is composed by items such as relevant experience, skills set and approach, creativity and innovation, methodology and tools, ability to achieve objectives, and finally concept and channels used. Once your company has entered all the relevant information, you can analyze the information in this advertising agency selection tool through a comparative spreadsheet and a graph option.

Key Benefits

  • helps you create a short-list of agencies
  • professionally formatted document
  • controls the bidding process
  • save 3 hours on formatting
  • easy to edit and modify

 

Microsoft Excel Document

Estimated Time Required: 3 Hours

Skills Required: Procurement Analysis