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Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.

Use this step-by-step website planning guide and set of 37 premium tools and templates to conduct an effective website redesign.

Influencer Marketing Goals & Objectives Template

A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.

Our CRM Project Charter establishes a clear project scope, decision rights, and executive sponsorship for a CRM project.

A form that standardizes and documents project deliverable approval.

Use this tool to define, track, and report on your key management & leadership metrics.

A checklist to highlight key vendor contracts that you may wish to consolidate.

A template to organize meeting topics, timelines, and speakers.

Use this matrix to obtain info about key Demand Generation technology vendors.

Use this template to detail all of the elements of an important initiative you will embark on in the upcoming year.

Use this matrix to obtain info about key Customer Engagement technology vendors.

Use this tool to help you design a Request for Proposal (RFP) for a Voice of the Customer (VoC) platform.

A template to document your marketing automation objectives, initiatives, measures, and targets for the next 12-18 months.

Use this template to identify the top market research firms to assist you with your market research efforts.

A tool to help you itemize, document, and track items reported through quality management activities.

Use this template to help ensure that nothing is overlooked when you test and launch your new website.

Use this template to set and track your overall marketing budget.

A template to quickly document the role and responsibilities for this position.

A policy for acceptable use of mobile devices by employees and contractors.


This eWorkshop discusses the results of a recent study sponsored by Pardot, a company, which seeks to understand the effectiveness of the modern marketing organization in 2014.


In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.


In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.


Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.

Conducting Successful Product Launches

Read this guide to learn how to conduct a successful product launch.