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This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this tool to help you communicate the findings of a focus group.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

A survey to get a better understanding of website usage.

Facilitating Insightful Focus Groups

This guide provides practical advice for conducting insightful focus group sessions.

A survey to quickly understand how your brand is viewed in the market.

A survey template to help you benchmark current levels of satisfaction.