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Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.
Use this checklist protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines.
Use this template to compare influencers for an upcoming Influencer Marketing campaign.
Use this checklist as a framework for verifying influencers before engaging with them.
Use this template to set and track your influencer marketing campaign budget.
Use this template to track key information about the influencers that you have engaged or considered.
Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans.
Use this tool to ensure the successful execution of an influencer marketing campaign.
Use this template to compare solutions for managing and executing your Influencer Marketing program.
A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.
A template to create a request for proposal (RFP) for an Influencer Marketing service provider.
A template to create a request for proposal (RFP) for an Influencer Marketing platform.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Use this tool to find the most useful user stories in your backlog of tasks for your agile marketing sprints.
Use this Microsoft PowerPoint template to define your business model.
Use this Microsoft Excel template to define your business model.
To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.
To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.
Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.
The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.
This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.