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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.
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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
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60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.