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Use this cheat sheet and set yourself up for success in your first 90 days as a CMO.
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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.
Utilize our Customer Engagement Maturity Assessment to assess your organization's current Customer Engagement capabilities.
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Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.
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This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.