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Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.
Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
A guide to help you increase your brand value by developing a communication plan for your organization's social values.
This eWorkshop will cover why having a PR plan is important and how to go about creating one.