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This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
A guide to help you evaluate if a hosted CRM is right for your mid-sized business.
A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.
A guide to help you evaluate if you company is ready to begin a CRM initiative.
A guide to help you understand and develop a customer-centric point of view in your company.
This guide provides practical advice for adopting a customer-centric business strategy.