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Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time.
To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.
Just over half of this study’s participants include direct mail in their multichannel campaigns and 84 percent of them report that direct mail improves multichannel campaign performance.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
This video infographic provides statistics and best practices for the state of email marketing.
This video infographic provides statistics and best practices for marketing funnels.
This video infographic provides statistics and best practices for account-based marketing.
This video infographic provides statistics and best practices for lifecycle marketing.