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Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
A guide to help you learn the key characteristics of a solid advertising concept.
A guide to help you track & analyze your ad & PR spending.
This guide provides practical advice for executing and measuring trade promotion campaigns.