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The following report summarizes the results of this year’s survey and shares practical insights from over 400 sales teams that will help you get reps selling faster and retain them for longer.
Validity and Demand Metric partnered to measure the impact CRM data quality has on sales team effectiveness, revenue generation, and the success of business initiatives.
Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.
Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.
To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.
Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.
Demand Metric and Seismic partnered to better understand the current state of B2B sales content ROI and the factors that drive it.
From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.
From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.
In a July 2014 study sponsored by Showpad, Demand Metric explored the impact of "bad" sales interactions, or poor performing sales conversations, to understand how they affect sales opportunities and overall revenue.