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Marketing measurement is a key means to setting, achieving, and exceeding organizational goals. However, approaches to marketing measurement can differ significantly from one team to the next. This report summarizes the results of this year’s survey and shares insights from over 300 marketers.
Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
This Dashboard Readiness Assessment will help you determine your readiness for creating a dashboard for your business.