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How Are Companies Using Social Media Analytics?

How Are Companies Using Social Media Analytics?
  • 70% of organizations don't know what kind of ROI their social media efforts are delivering
     

Social Media Analytics Benchmark Report

Social Media Analytics Benchmark Report

In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.

Apple buys social-analytic company Topsy for $200M

Apple buys social-analytic company Topsy for $200M

According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million.

LinkedIn Says Half of Users to Come Via Mobile Next Year

LinkedIn Says Half of Users to Come Via Mobile Next Year

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service