PERFORMANCE MARKETING REPORT - AUG 2013
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- eWorkshop: Integrated Demand Generation -This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
- -Upcoming eWorkshop
Wednesday September 4th @ 1:00 pm ET
In many ways great webinars resemble blockbuster movies; they are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities.
Coming soon to a computer near you: Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
Don’t miss this special screening and learn how to:
- Develop and build the structure of a successful webinar
- Deliver a contagious, buzz-worthy presentation
- Get people talking about your event, before and after
- Execute a highly effective follow-on plan for leads
About the Presenter
Jerry Rackley, Chief Analyst
Jerry began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.
Other News & Announcements
All those who completed a survey in July were entered into a draw to win an iPad Mini. The winners are (drum roll please):
Sales Marketing Alignment Benchmark Report - Melissa Di Chiara of Pitney Bowes Canada
B2B Email Marketing Study (Coming Soon!) - Nicole Steier of Woodmen of the World
Online Advertising Benchmark Report - Claire Boustany with Mediavest
Rhana went from a healthy, fit, athletic kid, active on student council and excelling in school, to complete paralysis in about 4 hours. Unable to move from her neck down, speak, breathe on her own, smell or eat. All while in constant severe pain. Robert Fleming, CEO of the eMarketing Association has set up this page as a way to keep people updated on Rhana's progress. It's a site of hope, inspiration, courage and determination. We encourage you to check it out.
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