Vendor Profile: Wisdom by MicroStrategy

Resource Overview

Read this vendor profile to learn about Wisdom, a social intelligence solution from MicroStrategy that exploits Facebook to quickly gain consumer insights.

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About this Vendor Profile

Read this 14-page PDF document to learn about Wisdom, a social intelligence solution from MicroStrategy that exploits Facebook to quickly gain consumer insights that are either impossible or very expensive to derive through other means. 

Wisdom can help you conduct the following activities: 

  • Design offers 
  • Choose media channels
  • Tailor advertising messages
  • Create promotions
  • Target segments
  • Select marketing partners
  • Gain insights to develop marketing strategies.

 

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Key Benefits

Demand Metric analysts have seen demonstrations of the Wisdom application and had several discussions with the Wisdom product management team. The insights gained from these interactions are summarized in this research.

About Wisdom

In July 2012, MicroStrategy, a provider of business intelligence solutions, announced general availability of its Wisdom Professional social intelligence application. A SaaS solution, Wisdom Professional exploits Facebook – arguably the largest database in the world – to provide a powerful way to quickly gain consumer insights that are either impossible or very expensive to derive through other means.  Wisdom Professional has the ability to streamline the B2C market research process while improving the quality of the insights gained through that process.