Event Marketing Strategy Scorecard

Resource Overview

Use this tool to briefly outline your event marketing strategy.


Related Resources

Your Problem

You need to briefly outline your event marketing strategy. You are required to outline the actions you will take in order to achieve your objectives, as well as to clearly state your key performance indicators and your target timeframe.

Our Solution

We have designed the Event Marketing Strategy Scorecard to document your branding objectives, initiatives, measures, and targets for the upcoming 12-18 months. This one-page Excel template will provide your company with the tools needed to track and to organize your current strategy.

This customizable event marketing plan will provide you with the option to organize your company´s event marketing objectives in the order to consider which is most appropriate. Using our scorecard you can communicate your company high-level objectives, as well as the actions you will undertake to achieve these.

For more background information, read our How-To Guide: Executing an Event Marketing Plan

Key Benefits

  • simple Excel format
  • provides an example plan
  • facilitates communication with executive team
  • clearly outlines event marketing strategy
  • save 2 hours on formatting


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)