Event Marketing Metrics Dashboard

Resource Overview

Use this tool to define, track and report on your event marketing metrics.


Related Resources

Your Problem

You need to define, track and report on your event marketing metrics. 

Our Solution

We created the Event Marketing Metrics Dashboard to collect key event marketing metrics and to create visually appealing charts for your company. This dashboard contains six main elements, including: Total Leads by Event Type, Revenue from Event Leads & Number of Event Attendees. The dashboard will allow you to capture these metrics and more. To generate graphs on the dashboard, you just need to enter data into the Data Input tab, which is organized by monthly and quarterly metrics. This measurement tool will provide you with a better idea of where your business stands when it comes to event marketing.

Key Benefits

  • increases credibility from defined metrics
  • evaluates the events that work best with your business structure
  • tracks metrics based on a monthly and a quarterly basis
  • save 2 hours on formatting
  • provides visual representations of your data


Microsoft Excel Spreadsheet

Estimated Time Required: 2 hours

Skills Required: Excel (Advanced)