Agency Alignment Strategy Workbook

Resource Overview

Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.


Related Resources

Your Problem

You are trying to create alignment between your agency partner and your organization in terms of goals and expectations.

Our Solution

It is important in advance of any working relationship with an agency to clarify what your organization's expectations are in terms of the goals you want to achieve, but also how the agency's compensation aligns and interacts with those specific metrics.

Use our Agency Alignment Strategy Workbook to create 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.

Key Benefits

  • highlights the main idea of your project's purpose
  • documents your program objectives
  • easily customizale
  • saves hours of formatting
  • align agency compensation to your organizations goals