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This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.
Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results. The following report summarizes the results of this year’s survey and shares insights from over 600 study participants.
Free
In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.